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Samsung survey

* 1. To what extent do you agree with the following statements?
completely disagreerather disagreeI don’t knowrather agreecompletely agree
I know Samsung brand well.
I know Samsung logo well.
I know what products Samsung offers.
I can recognize Samsung’s products.
I know how to use Samsung’s products.
* 2. Do you know where Samsung comes from? Please, write down the name of the country.
* 3. What colour do you most associate with Samsung brand?
White
Black
Red
Blue
Orange
Green
Yellow
Other
* 4. To what extent do you agree with the following statements?
completely disagreerather disagreeI don’t knowrather agreecompletely agree
My attitude towards Samsung brand is positive.
Samsung brand stands out from competitors.
I like Samsung’s products.
I remember Samsung’s commercials well.
I like Samsung’s commercials.
* 5. To what extent do particular characteristics best describe the nature of Samsung brand?
1234567
1 – very low-tech, 7 - very high-tech
1 – unattractive design, 7 - attractive design
1 – not user-friendly, 7 - user-friendly
1 – offten fails, 7 - failure-free
1 – low quality, 7 - top quality
1 – far too expensive, 7 - reasonable price
1 – worse than competitors, 7 - better than competitors
1 - ordinary, 7 - prestigious
* 6. Have you ever owned a Samsung mobile phone?
Yes, I currently own Samsung mobile phone and I also have owned in the past.
Yes, I currently own my first Samsung mobile phone.
Yes, I had owned in the past, but now I own another mobile phone brand.
No, I have never owned a Samsung mobile phone. (Skip the question 7.)
* 7. Are you or were you satisfied with your Samsung mobile phone?
Definietely yes
Rather yes
It is difficult to say
Rather not
Definietely not
* 8. To what extent do you agree with the following statements?
completely disagreerather disagreeI don’t knowrather agreecompletely agree
My next mobile phone will be Samsung.
I own many other Samsung devices.
I would like to have more Samsung devices.
I am not interested in devices other than Samsung.
I would buy a Samsung mobile phone, even if it was more expensive than other brands.
High quality is the characteristic of Samsung products.
I would recommend Samsung to my friends and family.
* 9. How important are the following factors in making a decision about which mobile phone to buy?
not importantsomewhat importantmoderately importantimportantvery important
Price
Design
Brand
Trend/fashion
User-friendliness
Technological specification
Country of origin
* 10. Sex:
Female
Male
* 11. Year of birth:
* 12. Nationality:
* 13. What do you do for a living?
study
work
study&work


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